UTM Link Builder
Create trackable campaign URLs for your marketing campaigns. Add UTM parameters to links shared on Instagram, Facebook, YouTube, email and other channels, then use your analytics platform to understand where visits came from.
Create Your UTM Campaign Link
Enter your destination URL and campaign details. Your tagged link will be generated automatically.
Free Marketing Tool
UTM Link Builder
Create trackable campaign URLs for your marketing links.
Enter the full destination URL, including https://
Fill in the required fields to generate your UTM link.
UTM parameters help analytics platforms identify campaign traffic. Use consistent lowercase naming. This tool creates the URL; it does not install analytics or verify tracking.
What Is a UTM Link Builder?
A UTM link builder adds tracking parameters to a destination URL. UTM stands for Urchin Tracking Module. These parameters help analytics platforms identify the source, medium and campaign associated with a website visit.
For example, if you share the same landing page on Facebook and in an email newsletter, you can create separate tagged URLs. Your analytics reports can then distinguish traffic associated with each campaign link, when analytics tracking is configured correctly.
How to Use This Free UTM Builder
- Enter the complete destination URL, including https://.
- Enter a Campaign Source, such as facebook, instagram or newsletter.
- Enter a Campaign Medium, such as social, email or cpc.
- Enter a Campaign Name to identify the promotion or campaign.
- Optionally add a Campaign Term or Campaign Content value.
- Copy the generated URL and use it in the relevant campaign.
- Review campaign traffic in your analytics platform after tracking is configured.
Understand the Five UTM Parameters
Identifies where the traffic came from, such as google, facebook, instagram or a newsletter name.
Identifies the marketing medium, such as social, email, referral or cpc.
Identifies the specific promotion or campaign, such as product_launch or summer_sale.
Can identify paid search keywords or other campaign terms when relevant.
Can distinguish links or creative variations within the same campaign, such as header_banner or text_link.
The builder adds the parameters to your destination link and preserves existing URL query parameters and fragments.
UTM Naming Best Practices
- Use consistent lowercase naming, for example instagram rather than mixing Instagram and instagram.
- Use clear, descriptive campaign names that your team can recognize later.
- Choose a consistent medium taxonomy, such as social, email or cpc.
- Use underscores or hyphens instead of spaces to keep campaign names readable.
- Do not add personal or confidential information to tracking parameters.
- Keep a shared naming convention if multiple people create campaign links.
- Test the destination URL before publishing the campaign.
Where Can You Use UTM Links?
UTM-tagged links can be used in social media posts, profile links, email newsletters, paid advertising, creator collaborations, QR codes, blog campaigns and other digital marketing placements. Use a different source or campaign value when you need to distinguish placements in your analytics reports.
Frequently Asked Questions
Is this UTM Link Builder free?
Yes. You can create UTM campaign URLs for free without creating an account.
Does this tool track visitors by itself?
No. It creates a URL with UTM parameters. You need a correctly configured analytics platform on your website to collect and report campaign visits.
What should I enter as the campaign source?
Enter the platform or source that sends the visitor, such as facebook, instagram, google or newsletter. Use a consistent naming convention.
What is the difference between source and medium?
Source identifies the specific traffic origin, while medium describes the marketing channel type. For example, source can be instagram and medium can be social.
Do I need to fill in all five UTM fields?
No. This builder requires the destination URL, source, medium and campaign name. Term and content are optional.
Can I use UTM links on Instagram and YouTube?
Yes. You can use tagged URLs anywhere you can share a link, including social profiles, posts, descriptions and campaign placements.
Will UTM parameters change my website page?
They are added to the URL as query parameters. Your website and analytics setup should be able to accept and process the tagged URL correctly.
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